Hotel Casa del Mar hosted a grandiose Oscar party this year, AND kept it social. We set up six plasma televisions around the hotel's swank Lobby Lounge and cued up the 82nd Academy Awards with a live Twitter stream.

Along with a traditional Oscar ballot contest, we incentivized guests with free drinks for joining in on the Twitter conversation. Using #casaoscars, partygoers could Tweet their predictions, gawk at the fashion and give their funniest commentary for cocktails on the house. Their tweets would show up instantly on the big screen.

In addition, we set up Casa's very own insider at the Oscars - Tweeting all the juicy gossip from inside the awards. The event resulted in national media exposure, a packed house, 70 extra followers of @Casadelmar on Twitter and over 100 mentions in just one evening.