Heavy Rain Launch Campaign
you go for love? Well, we created a massive interactive takeover campaign to promote the emotion-filled thriller game, Heavy Rain.
The graphics and scenarios in the game are considered revolutionary. Each character has different personas and the outcome of the murder mystery is dictated by the character they choose at every fork in the road. Our challenge was to give each character equal weight in the banner campaign, while also showcasing the mood and tone of the game across many different variants - without sacrificing the quality of the game graphics. Working with the Deutsch creative team, we utilized cutting-edge animation to bring the key art to life, mimicking the suspense and drama of the game.