Beginning with the classic Shape-Up, Skechers has developed an extensive line of fitness shoes which is still growing. We created a Facebook app, the Fitness Shoe Finder, in order to help customers figure out which fitness shoe is right for them.

Users answer a series of questions about their needs and lifestyle. As each question is answered, a grid of 30 shoes is gradually filtered down to just a few select recommendations. The user can then view details of the recommended styles and share their results or shop in the Skechers online store.

We were asked by Skechers to create a visually engaging front-end without using any Flash. So while keeping the design true to the Skechers look, we created slick Javascript animations to introduce the array of shoes as well as the various questions and product details. The result is eye candy that is also totally functional - just like Skechers fitness shoes.