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The Tree of Life

Client: Fox Home Entertainment
Year: 2011

As big Terrence Malick fans, we were deeply moved and inspired by the Tree of Life. The film is a visual treasure that encompasses the human spirit. We wanted our promotional banners to capture the film's rapturous beauty and humility. In order to evoke the Tree of Life's fragmented nonlinear narrative, our banners faded in and out of stills and clips from the film. We utilized the vast range of beautiful imagery of the origins of the universe and everyday life from the film. Expandable rich media banners were loaded with movie clips, cast interviews, and links to purchase the film on DVD and Blu-ray.

If you haven't seen the Tree of Life yet, please do. No more Internet. Go watch it. Go.

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